Ad Club Bangalore hosts 5th edition of Inspiration Room series

The Ad Club Bangalore successfully hosted the fifth edition of its popular Inspiration Room series on August 22nd, featuring Triveni Rajagopal, Co-founder & Director of PARAllELWORLDS.AI.

A seasoned marketing leader and tech startup co-founder, Triveni captivated the audience with her insights on leading traditional brands into the ever-evolving digital landscape. Her extensive experience, spanning 20 years across WPP agency network, Pepsico, and Unilever - offered valuable perspectives on navigating the complexities of B2B sales and brand storytelling in a digital world.

Triveni delved into her experience leading digital marketing strategies for iconic billion-euro CPG brands at Unilever across India, China, and AMEA. She highlighted her expertise in weaving brand narratives across Web 1.0 and 2.0, while orchestrating multi-market technology collaborations.

The session explored the exciting concept of "Brands-as-a-Service" – a vision Triveni championed at Unilever. Triveni further emphasised the importance of effective leadership in today's marketing landscape. She discussed strategies for building high-performing teams and fostering successful interactions with C-suite decision-makers, media and creative agencies, and technology partners to achieve brand success in the digital age.

"We are thrilled with how the Inspiration Room series continues to evolve," said Laeeq Ali, President of the Advertising Club Bangalore. "Triveni’s experience and deep understanding of the digital transformation process were truly enlightening for everyone in attendance."

The evening was further enriched by the contributions of Venue Partner Adda 1522, Pouring Partner Heineken, Event Partner Niche and Co.

The Inspiration Room series provides a platform for industry professionals to learn, network, and be inspired. 

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