Ad land’s young guns: Akshita Bahuguna, Senior Business Specialist, Teamology Softech

Akshita Bahuguna is a Senior Business Specialist at Teamology Softech, specializing in business development, digital marketing, and strategic consulting. She helps brands navigate the evolving digital landscape by optimizing advertising campaigns and driving growth through innovative, data-driven solutions. Passionate about digital transformation, she plays a key role in enhancing brand visibility and customer engagement.

Bahuguna was adjudged Adgully's Young Gun of the Year (Female) at the recently held DIGIXX Summit and Awards 2025.

In conversation with Adgully, Akshita Bahuguna, Senior Business Specialist, Teamology Softech, shares insights on balancing client servicing and business development, highlighting time management and strategic relationship-building. She discusses her daily priorities, career journey, mentorship influences, and work-life balance strategies. Additionally, she explores industry trends, key achievements, and her vision for the future of digital PR and business development.

You have transitioned from client servicing to business development across different agencies. How do you balance these diverse roles, and what are the biggest challenges you face in managing multiple responsibilities?

Balancing client servicing and business development requires a strategic approach that blends relationship management with revenue growth. Given my experience across industries like lifestyle, entertainment, ed-tech, digital marketing, BFSI, and crypto, I’ve developed the ability to navigate diverse client expectations while driving business objectives. One of the biggest challenges is time management—ensuring existing clients receive the attention they need while actively pursuing new business opportunities. I address this by prioritizing tasks based on urgency and impact, maintaining clear communication, and leveraging automation tools for efficiency. Another challenge is aligning client needs with business goals; this requires a consultative approach, where I focus on long-term partnerships rather than just immediate sales.

What is a typical day in your role as a Senior Business Development Specialist at Teamology look like? Could you share 5-7 key activities that you prioritize?

As a Senior Business Development Specialist at Teamology, my day is a mix of strategic planning, client interactions, and revenue-driven activities. Here are the top 5 to 7 key activities I prioritize daily:

• Lead Generation & Prospecting
• Client Consultation & Relationship Building
• Sales Pitches & Presentations
• Collaboration with Internal Teams
• Negotiation & Closing Deals
• Market Research & Competitor Analysis
• Follow-Ups & Reporting

What initially inspired you to pursue a career in business development? How did you prepare for this field, and what factors motivated you to choose this career path?

My journey into business development was fueled by my passion for building strong client relationships and driving growth-oriented strategies. Initially, my experience in sales and client servicing exposed me to the art of communication, negotiation, and understanding client needs—key elements that naturally aligned with business development. What truly inspired me was the dynamic nature of the role—every day presents new challenges, opportunities, and industries to explore. The ability to bridge the gap between client requirements and strategic solutions excited me, as it allowed me to create meaningful business impact.

Have you had any mentors or role models who significantly influenced your career? How did their guidance shape your journey, and what valuable lessons did you learn from them?

Yes, I’ve been fortunate to have mentors and role models who have significantly influenced my career in business development. Their guidance has shaped my approach to sales, client servicing, and strategic decision-making in impactful ways. During my career, I’ve had senior professionals, managers, and industry leaders who have mentored me—some formally, while others have inspired me through their leadership style and business acumen. Their insights helped me navigate challenges, refine my skills, and adopt a growth-oriented mindset.

In a demanding role like yours, how do you maintain a healthy work-life balance? What are your go-to strategies for managing stress and ensuring personal well-being?

Maintaining a healthy work-life balance in a fast-paced role like business development requires conscious effort and smart strategies. Given that my role involves sales, client servicing, and business growth across multiple industries, I prioritize efficiency, time management, and self-care to stay productive without burnout. While flexibility is key in sales, I make sure to establish specific work hours and avoid unnecessary after-hours commitments unless absolutely required. This helps me maintain a balance between professional and personal life. Exercise is a great stress reliever. Whether it’s a quick workout, yoga, or even a walk, staying active keeps me energized and mentally refreshed.

Could you highlight some of the key milestones or achievements in your career so far? How have these accomplishments shaped your professional growth and aspirations?

Over the past four years, I have had the opportunity to contribute significantly to business development and client servicing across various industries. Here are some of the key milestones that have shaped my professional growth:

1. Transition from Client Servicing to Business Development
2. I have successfully worked with clients from diverse industries, including lifestyle, entertainment, ed-tech, digital marketing, BFSI, and crypto.
3. One of my biggest achievements has been acquiring and retaining high-value clients for Teamology. Through effective negotiation and consultative selling, I have contributed to the company’s growth by forging long-term partnerships.
4. I have played a key role in executing impactful PR and digital marketing campaigns that have enhanced brand visibility for our clients.

The field of business development and digital PR is constantly evolving. How do you stay informed and ahead in your role? Are there specific resources, books, or strategies that you rely on?

Staying ahead in business development and digital PR requires continuous learning, adaptability, and leveraging the right resources. Since the industry is fast-evolving—with changing market trends, new digital platforms, and shifting consumer behaviour—I make it a priority to stay updated and refine my strategies regularly. Attending conferences, webinars, and networking events helps me gain insights from industry leaders and stay ahead of market shifts. I actively engage with communities on LinkedIn, Clubhouse, and PR-specific groups to exchange ideas and learn best practices.

What fuels your passion for business development and strategic branding? How do you continue evolving in this field to ensure long-term success and relevance?

My passion for business development and strategic branding comes from the thrill of creating meaningful connections, solving complex challenges, and driving growth. The dynamic nature of the field—where every client, campaign, and strategy presents a new opportunity—keeps me motivated. Business development is not just about selling; it’s about identifying challenges, understanding market gaps, and offering tailored solutions. Strong business relationships are the foundation of long-term success. I enjoy working closely with clients, understanding their goals, and developing partnerships that go beyond one-time deals.

Where do you see yourself in the next five years, and how do you envision the future of digital PR and business development evolving? Are there any upcoming trends that excite you?

In the next five years, I see myself growing into a leadership role where I can drive high-impact business strategies, expand global partnerships, and play a key role in shaping the future of digital PR and business development. My goals include:

• Taking on a Senior Leadership Position
• I aim to stay ahead of industry changes by integrating AI, data-driven insights, and automation into business development strategies.
• Contributing to industry discussions through speaking engagements, articles, and networking forums is something I look forward to.
• I believe in knowledge sharing, and I’d love to mentor aspiring business development and digital PR professionals to help them grow in the industry.

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