Adgully Exclusive | Fox set to launch 7 new channels in India says Keertan Adyanthaya

Keertan Adyanthaya, Managing Director, Fox International Channels, started his professional journey as a media planner in an agency in Bangalore. He then moved to Ogilvy & Mather and spent a long time there in its Mumbai office. "There I was a media planner, and ended up doing a lot of media buying as well and had a variety of clients. Clients from across different types of industries like clients from Tata Safari to ICICI Bank and I was a part of ICICI to make the transformation from being a corporate bank to being a customer focus bank which is on retail investment. I also worked with a lot of Unilever brands like Annapurna, soaps like Dove," he tells us.

Keertan then moved out of O&M and joined Mindshare as a media director and worked with core FMCG brands. He used to service Star and moved to the Star group upon insistence of Samir Nair. He worked as programming head at Channel V and later moved to programming and marketing role at Star News.

Fox is expecting a growth in the region of 25 percent or more. There are a lot of exciting things coming in from Fox. Stay tuned in and watch this space. Adgully will keep you in the loop regarding the developments.