adidas launches the lightest football boot

adidas, the global leader in sportswear has launched the lightest football boot it ever produced, the F50 adiZero. The revolutionary new boot weighs an astonishing 165 grams and features industry-leading technologies, making it the lightest and fastest adidas football boot ever made.

Lionel Messi will be the first player to wear the distinctive chameleon purple, white and electricity colourway during the 2010 FIFA World Cup. The FIFA World Player of the Year says "I am amazed at how light the new F50 is; I can barely feel them on my feet. Speed on the pitch is a really important part of my game and wearing the world's lightest boot will hopefully make me faster and enhance my performance during the most important games of the year!"

Andreas Gellner, Managing Director, adidas India comments "Players like Lionel Messi wanted boots that would enable them to be faster. Players want to be first to the ball, so we decided to give them just that; a lightweight product which could help the players play better. We hope that this new product will assist all football enthusiasts in getting to their goal."