Adgully Exclusive | Online retail co. which launches over 150 new-designs every day: Cbazaar's Rajesh Nahar

Chennai-based Cbazaar, an online retailer with an expertise in ethnic apparel is one of the fastest growing e-commerce ventures in India. Their USP being bespoke clothing. It is estimated at Rs 31,000 crore. The chunk of their business is online as the potential for online retail is huge, says Mr Rajesh Nahar, CEO, Cbazaar.

Initially, Cbazaar started out as ChennaiBazaar.com selling grocery and vegetables for the Chennai market in 1998. The response to the venture was lukewarm hence they quickly reworked on their strategy and got into gifting for the Indian diaspora which gave them an understanding that there was immense potential for ethnic clothing for Indians living abroad. Today Cbazaar exports to over 40 countries, including the US, UK, Australia

With this Adgully wishes Cbazaar a great on-line future¦