e-comm has created many job opportunities for new India: IAMAI's Digital Commerce Conference

Speaking at the conference Mr. Muralikrishnan B., Country Manager, eBay India said, "eCommerce has created an entire ecosystem of multi layered, integrated industries in India. From analytics, logistics & category management to acquisition marketing, sourcing, merchandising, entrepreneurship and social media. It has created many opportunities for new India to get employment in exciting new roles."

Talking on Marketing and Customer acquisition, Kunal Shah, CEO, Freecharge.in said 'Companies today burn a lot of money on customer acquisition costs through traditional mediums and need to look at alternate smarter mediums for achieving the same. Industry needs to take collective steps to expand the reach of various ecommerce categories"

Speaking at the event, Mr. K. Vaitheeswaran, founder and CEO, Indiaplaza said, "E ' Commerce in India is experiencing explosive growth and is likely to be a large part of retailing Industry in the coming years. Internet and Mobile Association of India is bringing together all the players of the E -commerce Industry in their annual digital event to discuss and debate all the challenges and concerns of the Industry. It is a great opportunity for the Industry to come together & work towards the common objective".

Mr. Subho Ray, President, Internet & Mobile Association of India said, "It is important we look at the ecommerce story in India holistically rather than looking out for ventures that fail. For me, ecommerce is here to stay however business models of companies may evolve."

The first day of the conference wrapped on a positive note, with speakers concluding that digital ecommerce will be seen growing to a greater extent in coming years and offering the people with wide variety of choices and quality products at their doorsteps.