Adgully Exclusive | This year the approach is more digital and social: Sony PIX's Himmat Butalia

With more innovation and evolved strategy Sony PIX present PIX Premier League (PPL), the most famous and popular property of Channel PIX, a marathon of blockbuster films..Two years back when PPL was conceptualized it was just about watching amazing Hollywood movies. But over the years the whole communications strategy has evolved and the third year of PPL is expected to bring much more fun and excitement.

Hollywood biggies like Angelina Jolie, Sylvester Stallone, Jason Statham, Vin Diesel, The Rock, Milla Jovovich and many more will take over your television screens at 11.00 pm, right after the day's match.

Movies like Salt, Hannibal, Resident Evil, John Rambo, Spiderman, Streetdance, The Condemned, The Italian Job & much more unstoppable action, which will keep you on the edge of your seats!

Adgully spoke to Himmat Butalia, Marketing Head, Sony PIX to get an idea how has PPL evolved over the years. He believes that year on year the excitement around the game remains so we try to build our communication around it .We have the advantage of the fact that PPL is a network property and hence we can capitalize on it."

No doubt over the last couple of years, PIX has not only became stronger in its reach but has evolved in terms of content .The Focus has been always to build a better rapport with the audience which they have done by way various innovative approaches over last couple of years. Butalia says, "This year the approach is more digital and social. We have crossed four Lack fans on facebook."

PIX in its tradition of giving audience unique and exciting experiences now will keep the adrenaline pumping throughout this cricket season by giving the viewers a chance to win DLF IPL match tickets EVERYDAY! Watch PPL every night-answer a simple question asked during the film and the viewer can win tickets to the next DLF IPL match in their city.

Keeping in mind the aim that Entertainment should continue after IPL matches, PIX is trying to woo the viewers to watch movies around 11pm post the IPL matches by airing a mix genre of movies. As told by Butalia, as far as promotions are concerned the channels seems to be doing a lot of outdoor activities like currently , they have used certain spots near Palladium in Mumbai for their outdoor activities. Not only Mumbai but the buzz has been created in towns like Delhi, Bangalore and Kolkata as well but in each place the communication mix is different

Also to support this property PIX has associated with quite a few advertisers which will be revealed shortly.

So get ready and win tickets every night at the 11pm movie on PIX and get a chance to Win 2 tickets to the DLF IPL Match everyday'"PIX PREMIER LEAGUE' STARTING APRIL 4TH 2012!!