Adidas (India): Required new creative partner

Adidas Group ' one of the leading brands in sport wears, is now looking out for a creative partner who can launch a brand new campaign for 2010.

To do so the brand last week invited a multi agency pitch. It involved three agencies - TBWA India, Contract Advertising and Lowe Lintas.

All lookouts are also done because adidas wants to create hype as ICC World Cup 2010 is coming up.

Adidas"s media partner on the business is Carat India, and retail marketing partner for the brand is Iris.

Adidas has lot of superstars associated with the brand like - David Beckham, Kaka, Lionel Messi, Zinedine Zidane, Sachin Tendulkar and Ricky Ponting. The brand also roped in tennis star and youth icon Sania Mirza as a brand ambassador in 2007.

Today, the adidas Group is a global leader in the sporting goods and their strategy is simple: continuously strengthen their brands and products to improve its competitive position and financial performance.