Adobe appoints Lara Balazs as the CMO & EVP

Lara Balazs has been appointed as the Chief Marketing Officer (CMO) & Executive Vice President, Global Marketing at Adobe. She will report directly to Shantanu Narayen, CEO.

Earlier Balazs was the General Manager & CMO, Strategic Partner Group ar Intuit, the financial software and services leader. There she played an important role in reinventing the brand and go-to market activities for supporting its financial technology platform driven by AI, further enhancing its brand awareness and brand image to newer heights, 

Balazs will be spearheading the Global Marketing Organisation for Adobe.com.