Ag Talk

Myopusradio ' the India's first online radio station was launched on October 21 2008. Opus is a brand of Trump It Entertainment - an event, marketing and creative firm that has been known for its fresh and exciting approach to brand building for over 9 years.

Myopusradio started with a single channel with an hour based format like FM radio for 24 hours. Then further launched 9 more channels each dedicated to a different genre. Currently, myopusradio has stations for - Jazz, club music, country music, rock and roll, blues, retro, easy listening, O Carol and etc.

Currently myopusradio team consists of 4 online radio "specialists' and a support team of about 8 that comprises technical, coding, design and writers.

Adgully had the conversation with Carlton Braganza, Founder-Director, Trump It and Sharmon Ibrahim, Station Head, myopusradio, on myopusradio and more.

Adgully (AG) ' myopusradio has completed a year now, how has been the journey so far?

Carlton Braganza (CB) - The journey has been very interesting. We started off with one single channel and within a few months expanded into 9, and from there we have been expanding to our current scenario of over 10 channels. There has been a huge learning experience in both the technical aspects as well as the creative. Learning our listeners' needs and habits has enabled us to cater to a wider variety of needs as well as fine tune our offering to cater more accurately to the evolving tastes.

AG - Why did you choose online radio only as a medium?

CB - The reasons for only online radio as opposed to FM radio were primarily two-fold:-

- It is more viable in terms of providing a larger choice of music as opposed to the standard top 40/latest hits selection that is prevalent on most FM radio stations. We currently have over 10 channels that play different genres of music catering to different needs and preferences.

- An online Radio Station gives us Global presence as opposed to being limited to a particular geography. This fits in very well with the Opus core value of "Spreading the Music'.

AG - We believe you produce original music as well, in that case where is your music studio?

Sharmon Ibrahim (SI) - Our radio studio doubles up as the music studio as well and is located in Bangalore.

AG - With so many existing musical sites, where do you find myopusradio standing?

CB - While "musical' sites are a dime a dozen, there are not too many that offer the variety of music and the ease of use that we provide, here in India.