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AI Takes Center Stage at Disney, Says CEO Bob Iger

Bob Iger, CEO of The Walt Disney Company, made it clear at the 2025 Annual Meeting of Shareholders: artificial intelligence is central to Disney's future. Iger's presentation underscored a strategic shift, with AI positioned as a driving force behind the company's creative and technological advancements.  

“Since the company’s earliest years under Walt, technology has always been viewed as a powerful storytelling tool, and innovation has been in our DNA since the start,” Iger said in a video message from the headquarters of Walt Disney Imagineering in Glendale, California.

Iger was then joined by an ideal example of this “perfect marriage:” a flock of BDX droids. These droids, which have greeted guests at Disneyland, will now make their way to the big screen in The Mandalorian and Grogu — next year’s highly anticipated Star Wars film.

“Imaginative technology like this allows us to expand our creative abilities and tell our stories in compelling new ways, both in our parks and in our films and series,” Iger said.
 
Iger's key points highlighted:
  • AI as Core Strategy:
    • Iger repeatedly emphasized that Disney views AI as a fundamental tool for enhancing storytelling and audience engagement.
    • He stressed that Disney is actively investing in and integrating AI across all its divisions, from studio productions to theme park experiences.  
       
  • Demonstrating AI's Capabilities:
    • The unveiling of the BDX droids served as a tangible example of Disney's AI prowess. Iger showcased these advanced robots as proof of the company's ability to create sophisticated, AI-driven experiences.
    • He pointed to the droids' upcoming appearance in "The Mandalorian and Grogu" as evidence of AI's growing role in Disney's cinematic productions.
  • AI's Impact on Disney's Operations:
    • Iger discussed how AI is being used to enhance various aspects of Disney's operations, including:
      • Streamlining animation workflows.
      • Personalizing user experiences on Disney+.
      • Optimizing behind-the-scenes processes.
  • Forward-Looking Vision:
    • Iger's remarks conveyed a clear vision of Disney embracing AI as a key driver of innovation.
    • He stressed that Disney is committed to exploring the full potential of AI to create immersive and engaging entertainment experiences.
    • Iger also made clear that Disney will be responsible in its use of AI.

Iger's strong emphasis on AI signals a significant strategic direction for Disney, with the company poised to leverage this technology to shape the future of entertainment.

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