AI vs. Emotion: The Soul of Brand Building

Authored by Kumar Suryavanshii Independent Creative Strategist consultant & Storyteller

Let’s face it...AI-driven films often feel like a gym workout without music: efficient, disciplined, but completely soulless. Haan, film toh ban jaati hai..tezi se, kam cost mein, bina kisi tantrum ke. But let’s not confuse automation with emotion.

Even today, in this AI-obsessed, Gen Z-driven era, Cadbury still manages to weave magic. Dekhiye unka recent “New Neighbour” ya “Chaklet” campaign..these aren’t just ads, yeh toh dil chhoo jaane wali kahaniyaan hain. They remind us that storytelling is not just about transitions and templates..it’s about tenderness and truth.

AI can give you a slick frame, pixel-perfect visuals, and seamless shots.
Par woh awkward si muskurahat, woh aankhon ki chamak, ya woh pal jismein emotion silently seep karta hai..AI uska replica toh bana sakta hai, par asli mehsoos nahi kara sakta.

Yes, technology is important ...zarurat hai, aur hona bhi chahiye.
But let’s be honest ...software se support milta hai, soul nahi milti.

AI is your Instant Noodles ...quick, convenient, and sometimes satisfying.
But evergreen campaigns are like Dum Biryani ...dheemi aanch pe banta hai, har layer mein flavour hota hai, aur khatam hone ke baad bhi yaad rehta hai.

Problem tab hoti hai jab client bole — “Biryani 2 minute mein chahiye”,
aur fir keh de,"Maggi ko charcoal pe slow cook karo.”
Balance toh chahiye, boss.

Aaj kal sab reels ke peeche bhaag rahe hain, par kuch log ab bhi real bana rahe hain.
In this chaos, two agencies seem to have cracked the code:
The timeless Ogilvy  - advertising ka Yash Raj Films, jahan craft aur emotion dono parallel chalte hain.
And the bold Enormous - the Kantara of the ad world...raw, rooted, aur refreshingly real.

These are places jahan AI sirf ek tool hai...asli kahani ab bhi dil se likhi jaati hai.
Thoda tech, thoda touch… aur har frame mein thodi si jaan.

So, what do you think...are we building brand love… or just brand bots?
Or maybe it’s time for a new campaign:
“Soul ka Naya Swad — Dum AI Wali Biryani.”

DISCLAIMER: The views expressed are solely of the author and Adgully.com does not necessarily subscribe to it.