Ajay Devgn Ventures into AI with Prismix, Pioneering Generative Storytelling

Bollywood superstar Ajay Devgn has stepped into the world of artificial intelligence with the launch of Prismix, a company dedicated to developing cutting-edge generative storytelling technologies. Devgn will take on the role of Chairman, while his nephew Danish Devgn joins as Co-Founder and Chief Business Officer. Actor Vatsal Sheth, known for his role in Taarzan, has been appointed Co-Founder and CEO, alongside Sahil Nayar, who will serve as Co-Founder and Chief Creative Officer.

Prismix aims to revolutionize storytelling by integrating AI with creativity, paving the way for groundbreaking content across various media formats. The company is already collaborating with major players in film, series, animated graphic novels, music videos, corporate content, and social media campaigns.

With a vision to reshape AI-driven content creation, Prismix is also extending its expertise beyond entertainment, working with sectors like mainstream media and education. The company’s goal is to blend technology and artistry to redefine the future of digital storytelling.