Aircel asks for spare mobile phones

As per reports, the campaign aims collect spare mobile phones for the benefit of senior citizens in old age homes.

The telecom player has tied up with Help Age India for the initiative. The phones are also picked up free of cost if viewers SMS to a toll free number that is flashed at the end of the TV commercials.

Aircel's creative agency Dentsu Marcom has created two TV commercials in addition to print, poster and

web (www.aircelsilence.com).