Aircel launches mouth watering campaign in Delhi

Newly launched GSM mobile service operator, Aircel, has come up with an OOH initiative for its 'Pay per second' plan. The ad has been ideated and executed by US Adcom.

This campaign aims to gain attention of commuters on Delhi roads. For the ads, a horading with a slice of cake extending from a cake has been created. The slice of the cake moves in and out of the cake with the help of a motor to attract the maximum attention of the passersby.

The innovative campaign was launched on November 18 and will run for 21 days.

To add muscle to the initiative, US Adcom has utilised IITF 2009 at Pragati Maidan as a platform to reinforce and reinstate multiple levels of brand communication for the audience in and around the venue. They have multiple sizes and multiple creatives to nearly monopolise all visibility opportunities there.