Airtel DTH service now makes mobiles more meaningful

Ye sabjiya, oops channel hoti hi kyun hai? So that there is variety, and more the variety, greater the competition; and where there is competition, chances are bright that the consumer is the highest beneficiary â€ a neat cycle. Thus, some wise advice: Sit back and let the good times roll in. And what more can be alluring than being able to forget about missing your favourite tele soap, while you catch up on the live scores in your mohalla's matches aka romances. Oh, so you are familiar with recording services? But, can you do it from your cellphone? No? Don't be crestfallen: Never let any excitements give you the slip from now on! Airtel digital TVâ€ the DTH service from Bharti Airtel brings about the first-of-its-kind convergence between the mobile and TV screen, the "Airtel digital TV Recorder' that can let you search, series recording, and time recording â€ all from your handset, even while you might be haggling over bhindi and baingan prices with your sabjiwala!

Airtel offers customers the convenience, to record their favourite shows using their mobile phones from anywhere in the world at an afforadable price of Rs 6,990 across India. However, if you are already enjoying Airtel digital TV services, you will get it for Rs 5,990 only. In a bid to get a good foothold in this market where six players have already taken their positions, Airtel DTH took up the challenge by introducing more innovative features into its products and services.

Thus, besides combining the functionalities of TV and set-top box remotes into one, the all-new Airtel digital TV Recorder was made to offer many unique features to its customers. These are HDMI port for video output, 100 hours of recording storage capacity, capability to store or search any television programme up to 7 days in advance using the remote (2 days in case of mobile); pause live programme for up to 45 minutes; ease of search by programme name, details, date or time by using the remote; record a single episode or an entire series in just two clicks using the remote, and an option to give fixed time-based commands to record show.

"The key to our brand is innovation and technology is one vital element of our innovation endeavours," said Ajai Puri, Director and CEO - DTH, Bharti Airtel, adding that the product would be a lifestyle enabler that will significantly change TV viewing trends in India. "It is also strategic as it brings together the TV screen and the Mobile screen¦and our key strength of understanding consumer needs and using technology to deliver a simple elegant benefit through the most ubiquitous element of ones life today â€ the mobile," Puri added.

Interested? All right! Here's how you can avail the services. You can buy the digital TV Recorder from a near-by retailer and call Airtel customer care at 18001028080 for activation. Send an sms from the registered mobile number linked to the Airtel digital TV account with "mguide' to 54325 to download the mobile recording application. If yoyur are using any mobile Java and GPRS enabled handset, you can log on and record shows through your customer ID and password. And hey presto!