“Aise Kaise?” Meesho's mega sale with Kapil Sharma and Tamannaah Bhatia

Meesho, India’s premier e-commerce platform, has unveiled its highly anticipated ‘Mega Blockbuster Sale 2024’ campaign, celebrating the year’s best deals and prices. As the go-to destination for festive shopping, Meesho’s latest campaign highlights its extensive range of products, from ethnic fashion and jewelry to electronics and home essentials.

The campaign features popular comedian Kapil Sharma and acclaimed actress Tamannaah Bhatia in five engaging advertisements. Set against the backdrop of vibrant dance festivals, Diwali celebrations, and lively gatherings, the ads encapsulate the joyous festive mood. Central to the campaign is the emotion of delightful surprise, reflected in the tagline “Aise Kaise?”, which captures the amazement of discovering jaw-dropping deals and unbeatable prices. This sentiment resonates across India, highlighting the campaign’s universal appeal.

Milan Partani, General Manager of Growth at Meesho, stated: “With the festive season upon us, shoppers are on the lookout for exceptional value. Our Mega Blockbuster Sale campaign, featuring the charm of Kapil Sharma and the elegance of Tamannaah Bhatia, brings our flagship sale to life. It celebrates the thrill of securing the best deals, leaving everyone around asking, ‘Aise Kaise?’. We’re excited to share this festive joy with our customers and make their celebrations memorable.”

Kapil Sharma expressed his enthusiasm about collaborating with Meesho, saying: “I’m thrilled to join Meesho once again for the Mega Blockbuster Sale 2024. It’s a pleasure to work with a brand that connects deeply with the Indian audience and offers incredible value. I’m excited to be part of an event that will spread joy and fantastic deals nationwide.”

Tamannaah Bhatia shared her excitement about the campaign, noting: “I’m delighted to partner with Meesho for the Mega Blockbuster Sale. Meesho’s dedication to providing a wide range of quality products at affordable prices ensures a fantastic festive shopping experience for everyone in India. I’m thrilled to contribute to making this festive season special for all.”

The campaign will be widely promoted across television and social media, aiming to reach audiences throughout India. With over 120 million product listings across more than 30 categories, Meesho is set to offer affordable choices for the festive season.

Campaign Credits:
• Creative Agency: Talented and Meesho Internal Creative Team
• Production House: Little Giant Films
• Director: Vivek Dubey
• Media Partner: Carat Dentsu
• Talent Partners: Collective Artists and Dharma Cornerstone