Patanjali Dant Kanti unveils #FullFullFresh campaign for new toothpaste

Patanjali Dant Kanti, a leading dental care brand in India, has launched its new Dant Kanti Fresh Active Gel toothpaste with a TV commercial featuring popular Bollywood actors Tiger Shroff and Tamannaah Bhatia. The campaign, titled #FullFullFresh, marks Patanjali's entry into the cooling and freshness-focused toothpaste segment.

The TVC features the two celebrities grooving to a catchy jingle, targeting a youthful audience. Patanjali Dant Kanti Fresh Active Gel is formulated with natural ingredients like mint crystals, clove, cinnamon, and mentha, which are said to provide long-lasting freshness for up to 12 hours.

The #FullFullFresh campaign encourages a healthy lifestyle and highlights the importance of good oral care habits. It aims to influence young people to adopt a fresh and minty approach to their daily routines.

Shri Ram Bharat Ji, CMD Patanjali speaking about the campaign, says: “Patanjali Dant Kanti chose Tiger Shroff and Tamannaah Bhatia as flawless fits. We are thrilled to have the two as part of the Patanjali Dant Kanti Fresh Active Gel journey; personas with youthful energy and a health-consciousness perception. Their captivating performance and smiles has breathed a ‘full-full freshness’ to the ad commercial”.