Aisle's #FindAnkit meme campaign goes viral, rekindling love's magic

Aisle, one of India’s high-intent dating app, has launched its quirky and viral meme marketing campaign, #FindAnkit, setting social media and Bengaluru’s streets ablaze with excitement. Aisle’s algorithm ensures individuals seeking connections receive the most relevant matches, and this campaign perfectly embodies the app’s goal of helping users find meaningful and lasting relationships in a world where even accidental skips can lead to unforgettable love stories.
The campaign kicked off with a fun and playful scene on Bengaluru's iconic Church Street, where a group of friends held witty placards with a lighthearted message: a plea to find Ankit, a 5'11" techie from Bengaluru who loves chai, accidentally skipped on the Aisle app. Using the hashtag #FindAnkit, the tweet quickly became a viral sensation, sparking curiosity and amusement among onlookers and meme enthusiasts alike.
The story escalated when a popular X (formerly Twitter) influencer posted the group’s picture with the call to action for the community to tag every Ankit they knew, further fueling the viral buzz. Aisle joined in with witty responses, amplifying the hunt for the elusive Ankit and flooding social media timelines with playful banter.
Chandni Gaglani, Head of Aisle Network, commented on the campaign: “At Aisle, we believe love isn’t just about matching profiles; it’s about creating meaningful moments. Through #FindAnkit, we’ve turned a simple skip into a collective mission with a touch of humor and nostalgia. This campaign isn’t just about engagement—it’s about reminding everyone that love is built through genuine effort and persistence. We’re bringing back the charm of old-school romance in a fun and modern way.”
With 8.6 million reach and 9.8 million views across social platforms, the #FindAnkit campaign has captivated Bengaluru’s meme-loving community, turning an accidental skip into a collective journey to reconnect a lost opportunity. It’s not just a marketing effort; it’s a celebration of the serendipitous magic of love and a reminder of how effort and humor can make connections special.
Aisle continues to foster authentic connections through its innovative approach to matchmaking, blending old-school romance with modern-day humor and community. #FindAnkit is more than a campaign—it’s a movement that celebrates love’s unexpected magic.