Amazon's Vijay Iyer joins Flipkart Ads as VP & GM

Vijay Iyer, who recently concluded a successful tenure at Amazon Ads India after over nine years with the eCommerce giant, has transitioned to Flipkart. He will now serve as Vice President and General Manager of Flipkart Ads, as the company works to bolster its advertising operations. This move is part of Flipkart's strategy to expand and enhance its ad vertical, drawing inspiration from the success of Amazon India's ad operations. At Flipkart, Iyer will oversee the entire ad business, further strengthening its presence in the digital advertising space.

Iyer's departure from Amazon Ads India comes after several high-profile exits in the second half of 2024, including the departure of India Head Manish Tiwary and Consumer Electronics Head Ranjit Babu. With a rich background in business development, Iyer has played a crucial role in shaping key digital advertising, social media, and video initiatives. His previous experience includes roles at companies like RML Information Services, Komli Media, Azira, and Yahoo, showcasing his extensive expertise in the digital and advertising sectors.