Alia Bhatt’s Paris post secures L’Oréal’s MIV Top spot

Alia Bhatt’s dazzling Instagram post from L’Oréal Paris’ Le Défilé runway show at Paris Fashion Week in September created waves, generating an astounding $1 million in Media Impact Value (MIV).

As per Launchmetrics, this contribution played a pivotal role in catapulting L’Oréal Paris to the top of the Media Impact Value leaderboard, with the brand amassing an impressive $406.2 million in total MIV—a 14% increase from the previous quarter.

The surge in MIV is largely attributed to the success of L’Oréal’s Le Défilé runway show, a star-studded event that showcased 32 global ambassadors, including Alia Bhatt and Kendall Jenner, celebrating the diversity of beauty. The show itself contributed $46.1 million to the brand’s impact value, with Bhatt’s Instagram post emerging as a standout moment.

Bhatt, making her debut at the prestigious event, mesmerized audiences and fans alike with her elegance and charisma, amplifying L’Oréal’s digital footprint globally. Her contribution exemplifies the power of celebrity influence in driving brand value and solidifying L’Oréal’s position as a leader in beauty and media impact.

Paris Fashion Week continues to be a cornerstone for L’Oréal’s branding efforts, with its innovative and inclusive approach resonating with audiences worldwide.

Also Read: Alia Bhatt's Madrid marvel: Global stardom shines bright with Gucci collab