Allen Solly Unveils Its Spring Summer 2012 Collection

This spring make a whole new fashion statement with Allen Solly’s SS-12 collection. The latest range by Allen Solly comes in an exciting range of colours, cuts and silhouettes.

With paint box Brights, romantic nudes, colour blocking and patterns galore, get set to experiment with your look. Mix and match away! Get smart with Allen Solly’s ‘Friday dressing’ range. Men can now carry-off a preppy sport look to work, whereas Women can choose from pretty and prim or festival chic.  Make everyday seem like Friday with a riot of new patterns and tones that suit your everyday fashion whim.

ALLEN SOLLY MENSWEAR:

Resurgence of Preppy sport as a category internationally has come well together with Allen Solly; revamping its Sport shirt category to reflect the original brand vision of ‘Friday Dressing’.

Bright colours with rich, lightweight fabrics in classic stripes to tartans form the crux of the collection. With ‘Nautical’ as the theme, the line comprises of blues as the staple colour with dashes of red, green and yellow complementing the breezy white and navy colouration.

Allen Solly’s premise of an alternative work wear look comes across in the classic patterns contemporized with inventive yet pleasing colours.

The sport lifestyle look is completed with great washed chinos called the Authentic Chinos in various textures and washes. The polo-tee is given a fresh new twist with relevant badges and colour blocking.

Blazers or Sport Coats are a recent addition to the range to complete the Prep-School look. Sport coats, soft and light weight, lend themselves to team up with the colourful sport shirts and the washed chinos for that ideal Friday Dressing look.