Allied Media now handles the media duties of SBI MF

Allied Media is now handling all the media duties of State Bank of India Mutual Fund (SBI MF). Allied Media ' is a media planning, evaluation and buying arm of Percept Ltd.

As per the media sources, "The deal has been fixed at Rs 30 crore. However the creative duties of SBI MF will be taken care of by Percept H."

Besides Allied Media many India's top agencies like - Lintas, GroupM, Motivator and Lodestar, were looking forward for this deal, but SBI MF selected Allied Media as their AOR across print, TV and radio.

The media duties for this reputed account have commenced with effect from January 1 2010.

Commenting on the win, PM Balakrishna, Vice President, Allied Media, said, "SBI Mutual Fund is a brand leader and clearly the largest mutual fund house in the country. They are veterans at consistently delivering value to their customers, and our objective is to add value by creating and delivering a wholesome 360-degree media solution to reach their wide base of customers."