AMA launches advance diploma programme in advertising and brand management

Ahmedabad Management Association's core thought has been to promote the exchange of ideas, knowledge and experience in the principles and practice of management. Taking a step ahead, AMA has now crafted a unique diploma programme that exclusively focuses on the area of advertising and branding.

This programme has been coordinated by Mr. Sanjay Chakraborty, a seasoned professional and academician in the advertising industry for more than 20 years.

This three month course will be conducted on week ends and is targeted to the young Executives / Managers with strategic decision making responsibilities in any functional areas of Marketing, Branding, Product Design and Development, Advertising, Sales, Packaging etc.

Even the academicians and students wanting an insight into hands on experience in management of Branding in organizations can gain immensely from this course.

What makes this course interesting is that it focuses on the practical aspects of the industry and the sessions would be conducted by the practitioners from the industry.

The methodology is an experience sharing participative mode, encouraging free interaction between the faculty and the participants by means of presentations and case studies. The emphasis shall be combining practice with concept.