Shoppers Stop First Citizen loyalty programme grows to 2.5 million customers!

The First Citizen Loyalty Programme of Shoppers Stop has now crossed a milestone of 2.5 million members. With a growing base of over 2.5 million members contributing over 72% to sales annually, Shoppers Stop First Citizen loyalty programme is the biggest and most successful programme in this category.

Under this programme, customers who sign up for the First Citizen membership with Shoppers Stop are treated to various offers and special privileges such as the exclusive First Citizen lounge at every store, facility to redeem their reward points directly at the cash counter, exclusive cash counters for Golden Glow members, exclusive preview of Sale and other annual offers to name a few.

Commenting on this achievement, Mr. Vinay Bhatia, Customer Care Associate and Senior Vice President ' Marketing and Loyalty, Shoppers Stop Ltd. expressed, "The First Citizen Loyalty Programme has now crossed 2.5 million members who contribute over 72% to turnover. Clearly, this denotes a base of thoroughly engaged, loyal and serious shoppers. Our First Citizen members are entitled to various special privileges. We have introduced numerous innovative benefits exclusively for First Citizens such as Choose Your Sale Date (an exclusive one-day sale for the customer). Choose Your Own Gift, etc. Recently, we have launched a First Citizen mobile app as well."