Amazon Prime & Tata Play partner to offer Prime Benefits to viewers

One of the pioneering content distribution platforms, Tata Play, has collaborated with Amazon Prime for offering Tata Play DTH and Tata Play Binge customers several ways of gaining accessibility to the blockbuster content of Prime Video. The subscribers to Tata Play DTH can now select  from numerous packs which start from INR 199 per month, offering a variety of their favourite TV channels along with Prime Lite with Tata Play. Additionally, Binge subscribers can be enjoying Prime Lite with Tata Play along with 30+ other popular apps at various price points. At INR 199 per month, users can subscribe to as many as 6 OTT apps, which include Prime Video, from a list of 33 apps, or can subscribe to all 33, involving Prime Video at INR 349 per month.

 The new price plans from Tata Play Binge put the freedom of choice in the hands of its audience to make their own OTT packs. Prime Video’s addition to the league of 30+ national, international, and regional apps on Tata Play Binge aims to further elevate content bingeing into an even more indulgent experience, all in one convenient location across languages, genres, and devices. 

 This extensive collaboration between Tata Play and Amazon Prime is dedicated to offering comprehensive value to the customers, ensuring they enjoy video, shipping and shopping benefits. Consumers can enjoy the full selection of amazing shows and movies on Prime Video including the highly popular Original series like Panchayat, Mirzapur, The Family Man, Dhootha, Inspector Rishi, Farzi, Dahaad, Made in Heaven, Indian Police Force, Suzhal – The Vortex, Dil Dosti Dilemma, Poacher, among others, blockbuster movies like Pathaan, Jailer, Ponniyin Selvan I & II, Rocky Aur Rani Kii Prem Kahaani, Tiger 3, Kantara, Mast Mein Rehne Ka, Maja Ma, Bawaal, Pippa, Captain Miller, Teri Baaton Mein Aisa Uljha Jiya, and many more, along with international series and movies like Fallout, Citadel, The Lord of The Rings: The Rings of Power, The Idea of You, The Boys, Jack Ryan, Reacher, to name a few. This is in addition to other Prime Lite benefits like, free unlimited same day delivery across 1M+ products and next day delivery across 4M+ products, prime early access & exclusive deals and 5% cashback on Amazon Pay ICICI Bank Credit Card while on shopping on Amazon.

 “While on the one hand, Tata Play’s robust content distribution network will help in expanding Amazon Prime’s outreach to newer audience segments, on the other, addition of Prime Lite Membership with Tata Play will make Binge a more compelling proposition,” said Harit Nagpal, Managing Director and CEO, Tata Play, on this first-of-its-kind partnership.

 “At Prime Video, our mission is to super-serve our customers with the best of entertainment, and we are constantly looking at ways to strengthen our distribution to ensure wider availability of our much-loved movies and series,” said Gaurav Gandhi, vice president, APAC & MENA, Prime Video. “The collaboration with Tata Play provides its DTH and digital customers seamless access to Prime Video’s full selection of content, as well as Prime Lite benefits like unlimited free shopping & shipping of ‘Same-day/Next-Day’ delivery, Prime exclusive deals and much more. We look forward to working with Tata Play to make premium entertainment even more accessible to customers in India.”

In addition to the above new plans, DTH customers can also subscribe to the annual subscription of Amazon Prime through Tata Play DTH at an attractive limited time introductory offer, and gain access to Prime Video, free shipping/ shopping benefits, Amazon Music, Prime Reading, Prime Gaming etc., and access through 5 devices.