American cars are getting Punjabi vinyl jhappi!

Of late, an increasing number of cars in America have been running with a proud Ludhianvi product ” no, not an expat cabbie, but vinyl graphics from the Punjab city. Vinyl branding, or vehicle-graphics branding, either carries advertisements, or is deployed to make a vehicle appear slicker.

The Americans, recovering from the bruises inflicted by recession, are loving it. Indian vinyl branding works out to be much cheaper than the local variety. A typical Indian wrap costs between Rs50,000 and Rs2 lakh; a US wrap of the same dimensions comes for anything between Rs93,110 and Rs3,25,885.

Besides, labour costs are nullified because Americans enjoy a bit of Do-it-Yourself (DIY) vinyl wrapping, aided by internet lessons.

Indeed the sale is sealed on the internet, and the merchandiser takes notes the vehicle specifications. Then the material and a video featuring the instructions are dispatched to the customer. The sales hub for vinyl graphics is Mumbai.