Angel One launches Fin One to boost financial awareness

Angel One Limited, a prominent fintech brokerage in India, today announced the launch of Fin One, a digital-first initiative set to transform financial literacy for a billion Indians. Fin One integrates engagement and entertainment to empower young Indians to make informed financial decisions and develop resilient investing habits. Young Indians, especially Gen-Z and Millennials, are diving into the market now, and it’s important for them to know about the virtues of early investing, staying in the market for the long term, the risks involved, and how to make the most of their investments. Fin One isn't just a social identity; it's a movement designed to make finance cool, engaging, and irresistibly fun.

Founded in 1996 by visionary entrepreneur Dinesh Thakkar, Angel One is India’s largest listed retail stock broking company in terms of NSE active clients as of March 2024. Angel One's client base expanded significantly, from nearly 1.3 million in FY19 to over 22.2 million by FY24, and further to nearly 23.0 million as of April 2024. The data on the growth rate, in terms of active user numbers, is fascinating. The average age of clients on Angel One's platform is around 29, and it has strong traction from the Tier II and beyond markets. Most importantly, about 48% of the clients acquired are below the age of 25, creating a pathway to partner with them over their lifetime. The young client base underscores not only Angel One's dynamic market presence but also its potential for sustained growth and innovation in the fintech sector.

Fin One is set to enhance its offerings for the next-generation clients, supporting Angel One's vision of developing financial awareness. This strategic move underscores Angel One's commitment to meet the dynamic needs of younger investors, especially Gen Z and Millennials, who are showing a growing interest in capital market products. Fin One has played a critical role in designing content specifically in Hindi and targeting users in tier III, IV and beyond cities across India. This alignment is anticipated to improve client understanding and financial management. With nearly 23.0 million clients under its belt, the launch of Fin One marks Angel One's strategic venture into expanding its services, catering specifically to the needs of the youth of modern India.

Paarth Dhar, Vice President, Angel One, shares his excitement: "Imagine if your finance class was as engaging as your favorite meme page. That’s Fin One. We’re here to spice up the way young India interacts with money — making it less about numbers and more about fun!"

Mintel's latest findings reveal that 91% of India's Gen Z (aged 18-26 in 2023) are already plotting their future with an emphasis on smart savings for big dreams like homes, flashy wheels, and adventures. Fin One is set to be the guru they need, transforming daunting financial jargon into everyday lingo that’s easy to digest. According to DataReportal, with 29% of India's population within the target age bracket of 18-35, Fin One plans to deliver infotainment content through a blend of insight and wit, interactive quizzes, and challenges that make learning about finance as addictive as scrolling through the feed.

The Three E's Strategy—Engage, Entertain, and Empower—forms the core of Fin One's mission to forge a financially astute generation where financial awareness is not limited to certain geographical or socioeconomic demographics.