Archana Puran Singh features in Mankind Pharma’s new campaign

Mankind Pharma, a pharmaceutical company, has launched a new campaign for HealthOK 100% vegetarian multivitamin tablets, featuring renowned actress Archana Puran Singh. A committed vegetarian herself, Archana lends authenticity to the campaign, which seeks to raise awareness about HealthOK’s completely vegetarian formulation, catering to the dietary needs of Indian vegetarians.
The campaign humorously showcases Archana Puran Singh’s playful investigation at a traditional Indian vegetarian family gathering, where she uncovers a surprising secret. She discovers her Jijaji unknowingly consuming a non-vegetarian multivitamin, unaware that a vegetarian alternative exists. The campaign positions HealthOK as the ideal solution—a 100% vegetarian multivitamin tablet fortified with Taurine and Ginseng, ensuring sustained energy and overall well-being with 19 essential vitamins and minerals.

With a significant vegetarian population across India, especially in states like Rajasthan, Uttar Pradesh, Maharashtra, Gujarat, and Delhi NCR, the campaign addresses a crucial concern. Many vegetarians, often unknowingly, consume non-vegetarian multivitamin supplements due to their capsule composition.

Joy Chatterjee, Vice President, Sales and Marketing Head, Consumer Business Unit, Mankind Pharma, emphasized the significance of this initiative: "This campaign is particularly relevant during Navratri, a time when many Indians seek a completely vegetarian diet. The lack of awareness about non-vegetarian ingredients in multivitamins often leads vegetarians to consume them unknowingly. We are thrilled to have Archana Puran Singh on board to help spread awareness about HealthOK’s vegetarian multivitamin tablets. With the dual benefits of Taurine and Ginseng, HealthOK ensures all-day energy and is available in a lemon flavor, making daily consumption convenient and enjoyable. Unlike many over-the-counter alternatives that contain non-vegetarian ingredients, HealthOK tablets are entirely plant-based, catering specifically to vegetarian consumers."
HealthOK multivitamin tablets offer a dual combination of energy boosters—Taurine and Ginseng—delivering 24-hour active energy. Each tablet is packed with 12 essential vitamins and 7 minerals to support overall health, keeping users energetic and fit throughout the day. This campaign further amplifies HealthOK’s brand message of '24 Hour Active Energy' while reinforcing its 100% vegetarian composition.
Archana Puran Singh expressed her excitement about the campaign, stating: "As a vegetarian, I truly appreciate Mankind Pharma's efforts in bringing HealthOK, a 100% vegetarian multivitamin, to the market. Many vegetarians are unaware of non-vegetarian ingredients in their supplements. With HealthOK, they now have a choice that aligns with their lifestyle while providing essential nutrients for an energetic and healthy life."

Set to launch across multiple platforms, the campaign strategically coincides with the Navratri festivities, a time when vegetarianism is widely practiced.

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