Nimulid Strong partners with Story Digital to keep India pain-free

Mankind’s Nimulid Strong, the trusted brand for neck pain relief, has chosen Story Digital as its new creative agency to address one of India's most common concerns: ensuring that our iconic head nods, tilts, and shakes remain pain-free!

This collaboration comes as Nimulid Strong looks to reinforce India’s love for gestures—because in a country where actions speak louder than words, neck pain should never stand in the way.

Nimulid Strong's latest campaign, ‘Gardan Hilate Raho,’ highlights India’s unspoken language of gestures, ensuring that neck pain won’t disrupt those everyday movements. Whether it’s nodding in agreement, shaking your head at a plot twist, or offering that familiar wobble, Nimulid Strong keeps every motion smooth.

Pratiek Sawhney, Co-Founder of Story Digital, shared his enthusiasm: “Pain has become such a regular part of life in India that it sneaks up on you at any moment. With our 'Gardan Hilate Raho' campaign for Mankind Nimulid Strong, we’re making things fun and relatable.”

Joy Chatterjee, AGM of Sales & Marketing at Mankind Pharmaceuticals Ltd., added:  “We needed a partner who could tackle the unique challenges of our category. Story Digital offered the creative approach and insights we were looking for. We are confident that they’ll play a key role in the brand's success. Nimulid Strong, with its powerful 2X diclofenac formula, is designed to effectively meet consumer needs for neck pain relief.”

Story Digital, known for its work with brands like Wild Stone, Ambuja Cement, and Priyagold, is set to elevate Nimulid Strong’s digital presence. They specialize in top-of-the-funnel strategies that enhance Top of Mind Awareness (TOMA) and drive viral campaigns. With their innovative digital solutions and engaging content, Story Digital is ready to make Nimulid Strong a household name.

With this partnership, Nimulid Strong is primed to tackle neck pain across India, ensuring that life’s nods, tilts, and shakes go on without a hitch!

 Also Read: Mankind Pharma Unveils Nimulid Strong with #GardanHilaateRaho TVC