Asian Paints makes the way for budding cricketers with Cricket Scholarship

In a thought provoking move within the paint industry, Asian Paints, India's pioneering paint and décor company, has unveiled a ‘Cricket Scholarship powered by Neo Bharat’ for young cricket enthusiasts aged 5 to 14 years*. This initiative resonates with the essence of their brand motto - ‘Har Ghar Khelega, Har Ghar Khilega', reflecting their heartfelt commitment to providing opportunities for progress and growth in every home. With a new campaign which features brand ambassador Virat Kohli, Asian Paints intends to inspire both parents and children to take hold of this opportunity and enrol for the cricket scholarship.

This initiative is part of NeoBharat's vision to empower dreams and aspirations of Indians in tier 2 and tier 3 markets. It is geared towards discovering and nurturing budding cricket talent and providing them a chance to hone their skills and pursue their passion. With this Cricket Scholarship powered by Neo Bharat, 100 promising youngsters will receive a scholarship of INR 2 lakhs each. Entries will be evaluated by two ex-cricketers, based on skills demonstrated in a professional playing setup. Applications for this cricket scholarship are open till 30^th June, 2024, accessible through the NeoBharat Asian Paints website –

 Speaking on the NeoBharat Cricket Scholarship, Amit Syngle, MD & CEO, Asian Paints says, “Our motto at Asian Paints is to bring joy to people’s lives by helping them create beautiful homes. With Neo Bharat we are democratizing the category further by nurturing ‘aspirations’ of ‘Progressive Bharat’. This Cricket Scholarship powered by Neo Bharat reflects our commitment to being a catalyst for change and progress. Through this initiative, we aim to empower budding cricketers to build legacies that reflect the spirit of every Indian home."

 The ad film on the Cricket Scholarship captures this sentiment. It opens with children gearing up to play cricket, only to be greeted by cricketing icon, Virat Kohli. His inspiring presence ignites a sense of optimism as he invites the young players to shine the ‘New India’. With a masterful stroke of his paintbrush, symbolizing the transformative prowess of NeoBharat's paint, Kohli breathes life into drab building walls, infusing the town with fresh energy. The ad film depicts the transformation of homes and nurturing cricketing talent through the cricket scholarship powered by Neo Bharat, providing an opportunity to change the lives of young athletes.

 Sharing insights on the TVC, Mr. Syngle added, “Our ad film beautifully illustrates our ambition to give wings to India’s dreams through the Cricket Scholarship powered by Neo Bharat, with Virat Kohli as the ambassador. It represents the next chapter in making 'Har Ghar Khelega, Har Ghar Khilega' a reality, spreading its influence across the nation and inspiring the pursuit of dreams."