Asian Paints revives iconic campaign 'Har Ghar Kuch Kehta Hai’

Asian Paints, India’s premier paint and home décor brand, has reintroduced its beloved campaign 'Har Ghar Kuch Kehta Hai,' a powerful blend of nostalgia and modern sensibilities.

Originally launched two decades ago, this iconic advertisement underscores the brand’s enduring commitment to helping consumers create beautiful and personalized homes.

The campaign, first crafted by advertising maestro Piyush Pandey in 2002, resonated deeply with audiences, thanks to its heartfelt voiceover and lyrical nuances. It captured the essence of what makes a house a home, emphasizing that a living space is not merely a structure but a reflection of the people, their emotions, memories, and aspirations.

The revitalized ad begins with a couple joyfully selecting colors for their walls, illustrating how design choices shape their living environment. Accompanied by empathetic lyrics and a poignant voiceover, it narrates the journey of transforming houses into warm, loving homes. The visuals of families rearranging furniture and the sounds of children’s laughter beautifully portray the notion that each home tells a unique story, shaped by the care and choices of its residents.

Amit Syngle, MD & CEO of Asian Paints, expressed his enthusiasm for the revival, stating: “The 'Har Ghar Kuch Kehta Hai' campaign was a pioneering effort in capturing the emotional essence of homes. The tagline is not merely a phrase; it embodies a profound feeling. Piyush’s creative genius set new benchmarks in advertising, emphasizing the deep, personal connection consumers have with their homes.”

Piyush Pandey, Chief Advisor at Ogilvy India, shared his thoughts on the campaign’s resurgence, remarking: “Some things are timeless, transcending generations. The revival of this ad after 22 years reflects the strength of both Asian Paints and Ogilvy, encouraging us to believe in ourselves and celebrate our successes.”

The nostalgic TVC serves as a reminder of Asian Paints’ journey while promising exciting innovations ahead. As homes continue to evolve with smarter designs and products, the emotional bond remains steadfast. This campaign invites both long-time loyalists and new audiences to revel in the joy of crafting homes that resonate with their identities.

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