Asianet justifies the increase in their tariff

The malayalam channel Asianet has urged its viewers to cooperate with the channel. According to the channel the increase in their tariff is justified.

According to the channel sources, "All consumers pay a fixed amount of monthly subscription fees to view all leading TV channels. Asianet and Asianet Plus spend crores of rupees to produce and transmit top quality entertainment programs with advanced technology. In order to meet growing expenses and to have a stable source of income Asianet and Asianet Plus are charging a mere 50 paise per day per subscriber (Rs 15 per month)."

Majority of cable TV operators in Kerala have negotiated and signed agreements thereby ensuring uninterrupted viewing of Asianet and Asianet Plus by their consumers. A few cable TV operators have not signed agreements resulting in Asianet and Asianet Plus not being received by some consumers in Kerala.