Asymmetrique secures Full-Funnel Marketing Mandate for Kirtilals

Asymmetrique, a Mumbai-based marketing solutions company, has been awarded the full-funnel, omnichannel marketing mandate for Kirtilals, a brand that is synonymous with integrity in the diamond and gold jewellery industry and spans  a legacy of 85 years. This strategic collaboration intends to strenghten Kirtilals' growth at a significant level across channels in the Indian market. The mandate has been secured by Asymmetrique, following a competitive pitch against traditional digital agencies. The account will be managed from Asymmetrique's Mumbai office.

 Asymmetrique’s digital-first marketing and e-commerce strategy will employ a full-funnel approach, integrating innovative channels such as programmatic advertising and Online-to-Offline (O2O) marketing to capture and convert potential customers. Through this approach, the company intends to augment engagement and revenue growth in alignment with Kirtilals' vision of extending its brand promise to the next generation of quality-conscious customers. With a demonstrated track record of steering multi-channel growth for retail and luxury brands, along with their expertise in developing memorable brand identities, Asymmetrique will be instrumental in elevating Kirtilals to the next level of digital-first engagement and data-driven expansion.  Kirtilal has chosen to partner with Asymmetrique, recognizing its profound expertise and shared vision in the industry.

Commenting on this partnership, Nitin Gupta, Founder and Managing Director of Asymmetrique said, "Kirtilals is an iconic brand with a deep-rooted heritage and a loyal customer base. We have a great opportunity to highlight the rich legacy through a compelling digital-first narrative that can engage and convert customers across markets while furthering the Kirtilals brand promise. The team is truly excited to foster stronger customer connections and create impact for the business by orchestrating a solution rooted in data-led insights and fast-changing customer behaviour."

 Kirtilals, known for its exceptional craftsmanship and timeless designs, sees this collaboration as a step towards reaching a broader, digital-first audience. Talking about it, Sourav Nandy, Head of Ecommerce & Digital Marketing, said, “We sought a partner with strong expertise in digital marketing, specifically in the performance marketing domain, along with deep understanding of an omni channel approach. Asymmetrique's holistic strategy and clear growth vision made them the perfect fit. We are eager to begin this journey and elevate our business while connecting with jewellery enthusiasts across India.”

Also Read: Asymmetrique Wins Brand Management for Ginza Industries