Springfit launches second quirky ad in "Neend Nahi Udegi" campaign

Springfit Premium Mattresses, a leading name in premium sleep solutions, has launched the second ad film under its popular “Neend Nahi Udegi” campaign.

Following the success of the first film, this fresh installment continues to deliver the brand’s promise of peaceful, uninterrupted sleep, even in the face of life’s unpredictability.

The first ad film, featuring renowned Indian television and Bollywood actress Apara Mehta, garnered a massive 7.2 million views on YouTube. Its light-hearted and humorous approach struck a chord with audiences, setting the stage for the campaign’s continuation.

The new film takes the humor further by showcasing a young professional confidently discussing an anticipated salary increment with his manager. Despite the manager’s caution that the news might disrupt his sleep, the protagonist remains unflustered, crediting his Springfit.

Premium Mattress for his calm. The twist comes when the manager reveals that the increment is only 2%, yet the protagonist stays relaxed, proving that Springfit ensures restful sleep regardless of life’s surprises.

Nitin Gupta, Executive Director of Springfit, commented on the success of the campaign: “The enthusiastic response to our first ad film encouraged us to continue the campaign with another engaging and lighthearted story. This time, we’ve added a fun twist to an everyday professional scenario, showing that with Springfit, your sleep remains undisturbed, no matter what news life throws your way.”

Since 2022, Bollywood icon Kareena Kapoor Khan has been the face of Springfit, enhancing its premium and aspirational brand image. The “Neend Nahi Udegi” campaign utilizes a targeted media strategy, focusing on digital platforms like OTT, Google video ads, Meta, and cinema advertising to effectively reach its target audience.

Springfit has seen consistent growth, surpassing topline targets and expanding its dealer network across India.

S.K. Malhotra, Director of Sales & Marketing, added, “The campaign’s success reflects the trust and loyalty of our customers. Springfit is not just a mattress—it’s an experience of luxurious, undisturbed sleep.”

The creative process behind the “Neend Nahi Udegi” campaign emphasizes storytelling with a humorous touch, connecting with audiences through everyday situations while reinforcing Springfit’s promise of a restful sleep experience.

Also Read: Springfit launches ‘Don’t just sleep, sleep luxuriously’ campaign