Average ad volumes per match up 19% in 39 matches of WC’23: TAM Sports

ICC World Cup'23 witnessed indexed growth of 19% from first 39 matches in terms of average ad volumes per match compared to ICC World Cup'19.

The count of Categories and Brands grew by 32% and 30%, respectively, in the ICC World Cup 2023 compared to ICC World Cup 2019 during the first 39 matches from both the World Cups.

Perfumes/ Deodorant was the leading Category with 8% share of the ad volumes in ICC World Cup 2023. Perfumes/ Deodorant, Pan Masala, and Ecom-Wallets were the only common Categories among the Top 5 of ICC World Cup 2023 and ICC World Cup 2019 in the first 39 matches.

Also, the Top 5 Categories together covered 32% share of the ad volumes during the first 39 matches of ICC World Cup 2023.

Among the Top 5 Advertisers, Vini Product was the only common advertiser between ICC World Cup 2023 and ICC World Cup 2019. The Top 5 Advertisers collectively added 32% share of the ad volumes during ICC World Cup 2023.

Over 50+ new categories and 195+ new brands advertised in 39 matches of ICC World Cup 2023, compared to the same number of matches in ICC World Cup 2019. Among the 195+ new brands, Bharat Petroleum MAK was the leading brand, followed by Indusind Bank Indie App.