Ayushmann Khurrana: A disruptor of cinema and marketing

Bollywood superstar and youth icon Ayushmann Khurrana has emerged as one of the most influential personalities in India, both on-screen and off. Known for his disruptive approach to filmmaking, brand collaborations, and social causes, Ayushmann has cultivated a unique brand identity that resonates with a diverse audience. From his National Award-winning performance in Andhadhun to his heartfelt poems and shayaris, his talent and authenticity have made him a favourite among fans and brands alike.
‘Brand Ayushmann Khurrana’
According to the Indian Institute of Human Brands (IIHB), Ayushmann Khurrana is one of India’s most trusted and lovable youth icons. His authenticity, relatability, and penchant for taking bold steps in both his career and personal life have endeared him to millions. Brands that choose him as their face benefit from his immense popularity and his ability to forge deep connections with consumers.

Key Qualities of ‘Brand Ayushmann Khurrana’
The Disruptor
Ayushmann is known for his disruptive influence, not just in cinema but also in the world of brand endorsements. He stands as one of Bollywood’s most non-conformist stars, an outsider who rose to fame on his own terms. Brands that opt for Ayushmann as their ambassador recognize his equity in driving innovative campaigns.
For example:
• Agoda partnered with Ayushmann for an AI-driven personalized campaign, where a single video of Ayushmann was transformed into over 200 unique versions featuring different destinations.
• Godrej Security Solutions utilized Ayushmann’s image to promote "smart homes on wheels" through the Desh Ki Tijori campaign.
• Wakefit tapped into his versatility with ads featuring him as both adult and child personas using Shape Sense™ technology.
• Saadiyat Cultural District collaborated with Ayushmann to introduce the concept of brain mapping, showcasing his ability to connect innovative technologies with creative ideas.
Champion of Social Awareness
Ayushmann’s role extends beyond entertainment; he has emerged as one of the most trustworthy faces for campaigns promoting social awareness. His involvement in national and global initiatives speaks volumes about his commitment to positive change.
• He spearheaded pan-India initiatives like NDTV’s Swachh Bharat campaign to promote hygiene across the nation.
• Global tech giant Meta roped him in for their WhatsApp campaign emphasizing cyber safety.
• His collaboration with Signature highlighted environmental responsibility with a focus on mangrove replenishment in Odisha.

• Ayushmann’s partnership with Birla Brainiacs to promote upskilling and education for children in India further solidified his position as a socially conscious influencer.
• Additionally, his association with Abbott to raise awareness about vertigo showcased his commitment to health causes.
Authenticity & Legacy Building
Ayushmann has shown that he is dedicated to building a legacy of authenticity. His work with UNICEF as the National Ambassador, alongside cricket legend Sachin Tendulkar, aims to help India’s underserved children. His philanthropic efforts, combined with his outspoken advocacy for important societal issues, have positioned him as the ideal choice for legacy brands in India.
With a portfolio that includes Tide, Bvlgari, KitKat, and Godrej Security Solutions, Ayushmann continues to be a top choice for brands that prioritize authenticity and long-term social impact.
Currently endorsing a total of 20 brands, Ayushmann’s diverse portfolio spans various industries, including technology, healthcare, consumer goods, and lifestyle. His ability to seamlessly blend his personal values with brand messaging makes him one of the most powerful and influential brand ambassadors today.