Bajaj Allianz's "Tax Campaign' on air soon

Bajaj Allianz - Life and Insurance Company, recently, launched a campaign called "Tax-Campaign". The creativity used to promote this campaign needs to be talk about for sure.

Tax- Campaign tagline says, "Meet-Save-Smile".

This brand building campaign will run around various cities for a month. Bajaj Allianz has taken a helping hand of FM Radio like - Big FM, Red FM and My FM, which will spread awareness about the campaign in the cities.

Another innovative idea is that the hi-tech vans branded as a "Tax Emergency Van' also carrying the tagline of the brand "Meet-Save-Smile', in the shape of an ambulance will travel around the various cities and important malls.

It will give out the information on tax planning in order to help people save taxes through Bajaj's insurance policies.

What an idea!