Baldness is not the identity for Sr Citizens, shows Axis Bank new TVC

Women take extra special care for looking young. Forever young. Just recall how many times have you seen a woman walking with a young girl and thought her to be the girl's sister; when in reality the woman is actually the girl's mother? Many, is how many times, I reckon. It is even projected like this in our films. So, a young looking mother, being mistaken as an elder sister, is a common sight now.

Ever wondered why such a thing never happened to men? Why don't elderly men ever get statements like "Oh, he looks a lot younger for his age" or "He looks rather dashing for a 65 year old man; look, not even a trace of black hair!"

Right at this point the promotional video of the Axis Bank's senior citizen ID card is shown and once it is over and married with the scenario prevailing between the couple and the man in the tee, the woman is shown all impressed with the man in funky tee, as he's in good shape and looks fit, inducing a sense of inferiority in her husband.

The creative minds behind this creative are R Balki, Arun Iyer, A P Zeth, Ashish Kharwatkar and the team. The servicing team consists of Anaheeta Goenka, Indraneel Ghosh, Nipun Goomer, Rajesh Salvi, Alokananda Dutta and Divya Madhavan while the person responsible for planning is Tarina Rallan.

The recent past has seen many a bank brand makeovers. Banks want to have their corporate image more in sync with the times where customer centricity and relationships present themselves as the key differentiators. "There's always a solution' will go on to become the philosophy that Axis Bank will embrace; in word and essence.