BBlunt hits INR 100 Crore milestone, grows 4x

Honasa Consumer's haircare brand, BBlunt, has achieved a significant milestone, surpassing an annual revenue of INR 100 crore. This marks a fourfold growth since its acquisition, highlighting Honasa Consumer's prowess in nurturing and scaling new-age brands.

BBlunt's success is attributed to its data-driven approach to product innovation and a keen focus on addressing the unique needs of Indian hair. The brand has carved a niche in the online styling space with its range of hair colors, shampoos, conditioners, styling products, and appliances. The brand’s product development process, which integrates insights from stylists, consumer feedback, and rigorous salon testing, has established BBLUNT as a market leader in the online styling space.

Over the past two years, BBLUNT has seen a sixfold increase in brand-related Google searches, reflecting its growing dominance in the online styling market.

Varun Alagh, Co-Founder, Chairman & CEO of Honasa Consumer Limited, expressed his excitement about the milestone, stating: "We are thrilled with BBLUNT’s achievement of reaching an INR 100 crore annual run rate and growing the brand 4x since the acquisition. From the beginning, we believed in the brand’s potential and knew our strategic playbooks could drive its expansion. This milestone highlights our deep understanding of the Indian haircare market and our ability to develop products that meet the specific needs of Indian consumers. As we continue to leverage data-driven insights and prioritize digital-first strategies, we remain committed to setting new benchmarks in the beauty and personal care industry."

Beyond financial success, BBlunt is dedicated to social impact. The brand's Shine Academy has empowered over 10,000 women through hair styling vocational training, contributing to their financial independence.

This milestone reinforces Honasa Consumer's position as a leader in the beauty and personal care sector, demonstrating its ability to build and scale successful brands.