Honasa Consumer Ltd elevates Vipul Maheshwari to lead Product & Data Analytics

Honasa Consumer Limited, home to renowned brands like Mamaearth, The  Derma Co., Aqualogica, Bblunt, Dr. Sheth's, and Staze Beauty, today announced the elevation of Vipul  Maheshwari as Senior Vice President - Product and Data Analytics. This strategic appointment  underscores Honasa's focus on leveraging data-driven innovation to reshape India's beauty and personal  care landscape. 

Vipul has been an integral part of Honasa for the past four years, bringing extensive experience in analytics  and data science to manage the complete data lifecycle—from efficient collection to advanced analysis.  By leveraging data analytics to monitor business health and address challenges proactively, Honasa has  built a robust framework that supports sustainable, data-driven solutions. In his new role, Vipul will lead  this continued integration of advanced analytics for product development, further enhancing Honasa’s  diverse brand portfolio. 

Commenting on the appointment, Varun Alagh, Co-founder and CEO of Honasa Consumer Limited, said,  “Data-driven decision-making has always been at the core of our growth, shaping how we understand and  serve our customers. Vipul’s expertise in turning complex data into actionable insights has been  instrumental in our growth journey. He has been working with a leadership mindset for years and this role  is a natural next step for him.” 

Speaking on his new role and development, Vipul Maheshwari, SVP & Head of Product and Data  Analytics, Honasa Consumer Limited said, “The beauty and personal care industry is at an exciting  intersection of product advancement and technological innovation. I'm honored to lead Honasa's efforts  in leveraging advanced analytics and product development to create more personalized, efficient, and  delightful experiences for our consumers.” 

Vipul brings extensive experience in leveraging existing data infrastructure to solve complex business  challenges. An alumnus of the Indian Institute of Technology, Delhi, with a master’s degree in 

mathematics and computer science, Maheshwari has previously held key positions at Delhivery and Global  Analytics India Pvt Ltd, where he pioneered several data-driven business solutions. 

Honasa Consumer Limited recently appointed Dr. Kaustav Guha as Vice President of Research &  Development to focus on developing cutting-edge technologies to enhance formulations and products  across all Honasa’s brands. It has also recently launched its winter skincare range of moisturizing products  across four of its brands: Mamaearth, Aqualogica, Dr. Sheth’s, and The Derma Co. 

Also Read: Honasa Consumer Limited onboards Dr. Kaustav Guha as VP of R&D