BC Web Wise & Pentonic Partner to Unveil ‘The Great Indian Art Fair’

BC Web Wise, a leading digital marketing agency, has partnered with Pentonic, a renowned pen brand, to launch a one-of-a-kind digital campaign, The Great Indian Art Fair. This unique platform aims to bridge the gap between the physical and digital worlds, creating a space where artists, creators, and enthusiasts unite to celebrate diverse artistic expressions representing the Indian essence, both online and offline.

 Recognizing the growing importance of digital engagement, particularly among Gen Z, BC Web Wise has leveraged its digital expertise to craft an experience that goes beyond traditional art fairs. Pentonic encourages artists to showcase their talents on a wider, more accessible scale. Each submission is prominently displayed in the online gallery, creating a dynamic experience for both the artists and viewers alike.

To encourage participation and recognize artistic talent, The Great Indian Art Fair offers exciting prizes to the top three artworks, with prizes worth ₹25,000 for the winner. Additionally, every participant will receive a physical certificate of achievement delivered to their doorstep, merging the tangible and digital worlds in a meaningful way.

“The Great Indian Art Fair is our tribute to the diverse and vibrant culture of India,” said Mayank Sagar, Assistant Marketing Manager at Linc Ltd. “By blending the physical with the digital, we are creating a space where Gen Z can connect, create, and express themselves in new and meaningful ways.”

“By merging the physical and digital, we aim to inspire a new generation of creators to embrace self-expression in all its forms,” said Yorick Pinto, Senior Creative Director at BC Web Wise. “From using Pentonic pens to create stunning artwork to showcasing their work online, this campaign reaffirms the importance of self-expression while merging it with the tools and platforms Gen Z loves to use.”

 As the lines between the physical and digital continue to blur, The Great Indian Art Fair aims to be at the forefront of this cultural shift, inviting all to celebrate and participate in this unique artistic journey.