BIG CBS LOVE premiers 2nd home grown property India's Glam Diva

After the super success of its first locally produced property, ‘India’s Sexiest Bachelor’, BIG CBS Networks, India's No. 1 English Entertainment Network, today announced its second home grown property, India’s Glam Diva, on BIG CBS LOVE. The show will bring together the exceptional women Divas from across the industries, who have created a mark in Bollywood, Television, Sports, Corporate and more, to compete for India’s final choice of the most glamorous diva. The show, which premiered on February 4th, will be aired every Saturday and Sunday at 9.00 pm.

The stunning ladies competing for the title are: Kareena Kapoor, Deepika Padukone, Priyanka Chopra, Vidya Balan, Aishwariya Rai Bachchan, Katrina Kaif, Sonam Kapoor, Sunidhi Chauhan, Bipasha Basu, Ekta Kapoor, Sonakshi Sinha, Sania Mirza, Freida Pinto and Shruti Hassan.

BIG CBS has roped in Samsung Galaxy Note as title sponsor for India’s Glam Diva. The property will be powered by Lays Baked while Stayfree Secure and Levis are associate sponsors for the show. India’s Stylekandy, Bright Outdoor, Anita Dongre, 92.7 Big FM, Zapak & Big Flix have come onboard as media partners for India’s Glam Diva. Each of the partners see excellent synergies between the brands and with a clear target audience are also assured of minimal spill-overs and hence maximum ROI.

The show has been divided into three segments. First Segment will give you a peek into the minds of divas who will be judged on the basis of their X factor, their public appearances, the brands they are associated with and their business sense, judging their minds. The second segment will include the attributes that make them so hot - Is it the eyes, lips, complexion, skin, attire, sex appeal or is it a combination of all...? Essentially evaluating the body. The third segment – after Mind and Body, will be Soul. It will be an electrifying combination of these factors that make for the winner.

India’s Glam Diva will be hosted by the beautiful singer and anchor, Shibani Dandekar. Shibani was also the host for the previous hit property, India’s Sexiest Bachelor.

Commenting on India’s Glam Diva, the BIG CBS Spokesperson said: “Our first show, India’s Sexiest Bachelor (ISB) opened up a new segment for the company, where we realized that Indian audiences are open to fresh and local content in English. Based on the overwhelming response ISB received we are proud to announce the launch of India’s Glam Diva. The property is the first of its kind on Indian television where the viewer is empowered to choose the India’s best Diva. We also working on integrating the brands associated with the property into the content to offer our partners higher visibility.”

BIG CBS is all set to launch a multi media campaign in 5 cities to promote the show. The company will utilize mediums like TV, Radio, Digital and Outdoor to reach out to its TG.

Catch India’s Glam Diva, every weekend, Saturday-Sunday, at 9.00pm exclusively on BIG CBS LOVE.