Big Live's campaign for "I AM SHE 2010' a hit!

As the final curtains were drawn on "I AM SHE 2010', the official preliminary to the Miss Universe India pageant, Reliance Media World closed yet another successful stint through its integrated platform offerings of BIG Live, 92.7 BIG FM and BIG Digital, offering experiential marketing solutions and the most extensive 45 city radio network respectively and interactive digital and online

for coming on board as partners because of the excellent business synergies that they saw with the offerings. We look forward to serving marketers who have a strategically integrated approach to their campaigns."

It was in March 2010, when BIG Live partnered with the very prestigious pageant in the capacity of its experiential marketing service providers. With a holistic approach and an integrated platform to offer, BIG Live ensured multiple touch-points, spreading its campaign across radio, on ground and digital, to ensure a holistic and comprehensive approach for the campaign.

Presenting excellent business synergies, BIG Live also brought on board Godrej Eon i-Fresh Refrigerators, as sponsors for the promotions associated with the pageant, which was hosted by BIG Live.

Ensuring a superlative combination of both on air and on ground offerings, while multiplying spread and awareness, a holistic plan was put in place.

On air, 92.7 BIG FM hosted innovative, clutter breaking and highly interactive content on air, which ranged from interviews of the diva and entrepreneur Ms. Sushmita Sen, the "I Am Voice' contest ' conceptualized by BIG FM, which selected the best voice from amongst the top 30 finalists of I AM SHE 2010, the "I AM Courage' contest which sought stories of courage and extra-ordinary examples of women of substance from across the country which culminated in a gala event, with Sushmita Sen crowning the

winner, amidst the 30 contestants, saluting her spirit and courage.