Tata Sky launches affordable HD box

Tata Sky Ltd., the joint venture between the TATA Group and STAR has launched its much anticipated Tata Sky High Definition (HD) service at a matchless price of just Rs 2,599. Tata Sky HD would be made available across the country in all leading consumer electronic outlets. The service will support the most advanced 1080i picture quality, 16:9 aspect ratio and 5.1 surround sound.

Tata Sky HD offering will include channels like National Geographic HD and Discovery HD. Many more channels like Star Plus HD, Star Movies HD and popular sports channels will also get added to the pack. The other unique feature will be the blockbuster movies being shown in HD. The service will be launched with the superhit movie "Kites' being shown exclusively on Tata Sky in HD format.

Vikram Kaushik, Managing Director & CEO, Tata Sky Ltd. said, "From day one, Tata Sky has led the way in introducing optimum solution for consumers looking at a great value point. Time and again, we have reinforced the trust of Tata and superior technology of Sky to provide a world class service to our subscribers".

As part of the launch phase, all existing Tata Sky subscribers can now upgrade to Tata Sky HD and avail the HD Gold Pack for an entire year, absolutely free. All new Tata Sky HD subscribers would be offered the HD Gold pack for the first two months, absolutely free.