BIG Street accelerates Expansion

In a tender participation BIG Street won the rights to the advertising zone for Line II of Delhi Metro Rail Corporation (DMRC) civil structures, which extends from Central Secretariat till the Delhi University. The license has been awarded for 5 years, further extendable by another 3, and with a total area of 6000 sq feet / 550 sq meters.

BIG Street has also bagged exclusive rights for strategically located Gantries and Cantilevers in Hyderabad, the 3rd largest OOH market after Mumbai and Delhi.

Speaking on the new inventory, Rabe .T. Iyer, Business Head, Allied Businesses, said, "In keeping with our vision, we are acquiring properties that are low risk, high tenure and with shorter payback time. Today, higher awareness exists among the municipality, to regulate and beautify wards, which poses an excellent opportunity to work with the local authorities and participate in tenders, which are in line with our vision."

Traffic signal, surveillance cameras, traffic violation cameras and infra red security cameras make BIG Street's Gantries the first of its kind in the country with security levels. BIG Street's Gantries will boast of a novel design which promises to transform the look of the format and give the city of Hyderabad its best and sleekest looking OOH inventory, this far.

Iyer, further, said, "With our new offerings, we are delighted to offer inventory never experienced before, like 3 sided Cantilevers and other street smart furniture. We are confident that these media assets will run a high occupancy, given the relevance of the formats and its strategic locations, which will find a fit across brands' campaigns. The low cost acquisitions allow us to divert investments behind modernising inventory and delivering higher occupancy."

BIG Street, a division of Reliance Media World Ltd., one of the dominant players in the Indian OOH industry is further strengthening its hold by adding meticulously evaluated media assets, which will offer advertisers an exceptional assortment of outdoor inventory.