Bigg Boss 18 breaks records with 205M+ viewers on TV & Digital

Bigg Boss Season 18 bids farewell to its millions of fans, bringing an end to another unforgettable chapter that continued its legacy of capturing a wide spectrum of human emotions. Over the course of four thrilling months, the season garnered a staggering 205+ million viewers  across TV and Jio Cinema, with a total of 112 billion viewing minutes. It sparked an unprecedented social media frenzy, accumulating 5.6 billion views across various platforms. Additionally, it garnered 2.9 billion views on Jio Cinema alone, further amplifying its reach and impact.

"Year after year, Bigg Boss continues to redefine entertainment, engaging audiences like never before. The show’s growing popularity and unparalleled reach make it the ultimate platform for brands seeking deep audience connections and create edge in the marketplace. We are thrilled with this season’s overwhelming response and look forward to raising the bar even higher,” said Ajit Varghese, Head of Revenue - Entertainment & International, JioStar.

A flagship property of the JioStar network, Bigg Boss continues to resonate with audiences across India through its multiple language editions, including Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, and Bengali. The show’s relevance remains strong year after year, with its ability to reflect the shifting dynamics of society, capturing the pulse of the times—and these numbers are a testament to this.

With its fresh tagline, “Bigg Boss Jaante Hain,” Season 18 kept viewers on the edge of their seats as Bigg Boss predicted the future of the contestants, adding a thrilling new dimension to the show. The season’s theme, “Time Ka Tandav,” heightened the thrill, weaving a gripping narrative of suspense, strategy and surprises that captivated audiences throughout the season.

Season 18’s monumental success was also marked by the support of key brand partners, including co-powered by Belavita, Vaseline, and Parle Hide & Seek, along with Special Partners Ching’s Schezwan Chutney and Berger Paints. Additional partners included Beauty Partner Blue Heaven, Hygiene Partner Harpic, and Home Decor Partner My Trident, along with Go Cheese as a Special Partner. Associate sponsors such as Macho Sporto, Good Knight, and Galaxy Chocolate played a vital role in amplifying the show’s reach.

The digital footprint was driven by strategic collaborations with Vimal, Housing.com, Oppo, LG Hot and Cold AC, and Rapido Cabs, while Digital Associate sponsors such as First Games, Manyavar, Manforce, Kellogg’s Muesli, Roff, Streax, and Swiss Beauty further enhanced the show’s digital experience.

As Bigg Boss continues to capture the imagination of millions, Season 18’s incredible success reinforces the show's position as India’s most-loved reality show and sets the stage for even greater excitement in the seasons to come.

Also Read: Bigg Boss 18 Grand Finale Breaks Records with 3.1 TRP