Birla Opus Paints the town vibrant with new campaign: "Make Life Beautiful"

Birla Opus Paints, a subsidiary of Aditya Birla Group's Grasim Industries, unveiled its first-ever brand campaign today. The film, titled "Make Life Beautiful," embodies the brand's philosophy and its transformative power to create a more aesthetically pleasing world.
The commercial features a captivating never-before-seen animation style in India's paint industry. Using high-definition, 3D feature animation with realistic silhouettes, the film takes viewers on a journey through a colorless world transformed by a child's magical touch.

The film's melodious soundtrack, composed by renowned Indian music director Ram Sampath, perfectly complements the message. The song's powerful message, "Duniya Ko Rang Do" (Color the World), resonates with the idea of finding beauty, hope, and happiness in life.
This landmark campaign signifies a significant milestone for Birla Opus Paints as it expands its reach across India. The film will be broadcasted in Hindi and all major regional languages, backed by a comprehensive 360-degree marketing strategy encompassing television, digital platforms, out-of-home advertising, print media, and radio. The campaign, conceptualized by Leo Burnett India and produced by the leading global animation studio Zombie Studio (Brazil), aims to drive brand awareness and encourage product trials.
Commenting on the film launch, Rakshit Hargave, CEO, Birla Opus, said, "We understand the discerning tastes of today's consumers who seek products and experiences that resonate with purpose and value. With this film’s playful rendition which personifies our brand belief of ‘Make Life Beautiful’, we are excited to embark on this journey of transformation with our customers, inspiring them to embrace beauty with purpose."

Inderpreet Singh, Head – Marketing, Birla Opus, added, “We're thrilled to unveil our first-ever brand film for Birla Opus. The film exemplifies beauty which comes alive through one of the best animation styles in the world, comparable to HD animation in Hollywood movies, a first in the paints industry in India. The message, ‘Duniya Ko Rang Do’ crafted by renowned music composer, Ram Sampath, resonates with a powerful idea of finding hope, happiness and beauty in life.

Rajdeepak Das, CCO, Publicis Groupe - South Asia & Chairman, Leo Burnett - South Asia, said, “Birla Opus is a brand that is designed for today’s dynamic new Indian audiences. And we wanted to give the campaign a fresh and innovative approach. Using animation for storytelling, our film is an artistic approach to express how our audiences can surround themselves with colour that inspires and transforms.”
The film's concept opens in a black and white world where a young boy brings vibrant colors to life by touching objects in his home. Initially apprehensive, his mother witnesses the positive impact her son has on the world around him and embraces his gift.