Birla Opus Paints spreads joy with 'Duniya Ko Rang Do' holi campaign

Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, has launched a new, heartwarming digital ad campaign this Holi - ‘Duniya Ko Rang Do!’ The colorful and engaging film aligns with the brand’s philosophy and underscores how the magic of colors can bring happiness into everyone’s lives.
Just as Holi transforms the atmosphere with its playful hues, colors can also change the mood and character of any space. The heartwarming ad film begins with a sequence of a vibrant Holi morning in a housing society, filled with excitement and preparations. A group of children approaches the watchman in search of rope to hang a Holi banner in the society. However, they are shocked to find his cabin in a dull and neglected state. Inspired to make a difference, the kids come together to transform the watchman’s cabin. They paint it with vibrant colors, turning the dull space into a canvas of joy and renewing hope and happiness in the life of the watchman. The film concludes with a heartfelt message – ‘This Holi, let’s spread colors of happiness in someone’s life.’

By connecting with the emotional essence of Holi, Birla Opus Paints fosters a deeper bond with consumers, showcasing how colors can transform lives by spreading joy and positivity. The communication has been conceptualized by Leo Burnett India and will be advertised nationally across digital touchpoints like YouTube, Facebook, Instagram, and LinkedIn.
Commenting on the film launch, Inderpreet Singh, Head – Marketing, Birla Opus Paints, said: “We are thrilled to launch our new and engaging ad film around the festival of colors. Building on the success of our 'Duniya Ko Rang Do' campaign, this heartwarming film aims to showcase how colors are transformative - more than just beautifying spaces, they transform lives. The campaign embodies our belief that colors transcend celebration; they add smiles to people’s lives.”

Sachin Kamble, Chief Creative Officer, Leo Burnett India, added: “Birla Opus Paints, a new entrant in the paint category, leveraged Holi to reinforce its ‘Duniya Ko Rang Do’ narrative. The film highlights how we often take people around us for granted, fading them into the background of our daily lives. Using children as catalysts, the story reminds us that Holi isn't just about playing with colors but also about making a positive impact. By extending the joy to those around us, the campaign emphasizes that Holi is for everyone.”