Bloomberg Businessweek gets a glossy makeover with monthly print edition

Bloomberg Businessweek announced a major relaunch, featuring a premium monthly print magazine and an enhanced daily digital experience. The revamped brand will continue to deliver in-depth journalism on the most pressing issues in business, money, power, and technology, led by new Editor Brad Stone.
The relaunch reflects a shift in how Bloomberg's audience consumes content. The new monthly print edition boasts a redesigned format with more long-form features, shorter news explainers, and data visualizations. It will also include a new regular game feature and be printed on higher-quality paper stock.
The digital experience will see design updates across the website, mobile app, and newsletter, now named "Businessweek Daily." The daily newsletter will feature fresh perspectives on top business stories and original reporting from Businessweek journalists.
“Our audience has a uniquely high concentration of global business and government leaders,” said Karen Saltser, CEO of Bloomberg Media. “The new Businessweek is designed to address their desire for extensive context on the news affecting business and economies worldwide.”

Highlights of the Relaunch:
• Premium Monthly Print Magazine:
o Redesigned format with more long-form features, shorter news explainers, data visualizations, and a new regular game feature.
o Printed on higher-quality paper stock with an increased page count.
o New sections include "In Context," "In View," and "In Depth."
o Pursuits section features culture stories, reviews, and interviews.
• Enhanced Digital Experience:
o Design updates to website, mobile app, and newsletter.
o Businessweek Daily newsletter provides fresh perspectives on top business stories.
• In-depth Analysis and Contributors:

o Weekly analysis from Bloomberg's leading writers.

o Regular contributions from a rotating list of writers.
o Award-winning journalists Evan Ratliff and Samanth Subramanian join the roster.
• Daily Newsletter:
o Redesigned with a new name: Businessweek Daily.
o Delivers fresh perspectives on top business stories.
o Audience has grown by 7% in 2024.
• Audio and Video:
o Bloomberg Businessweek show remains a top-performing podcast.
o New podcast in development for 2024.
o Bloomberg Originals' mini-documentaries will feature Businessweek stories.
o New season of Hello World series hosted by Ashlee Vance debuts in 2025.
• Live Events:

o Regular contributions from a rotating list of writers.
o Award-winning journalists Evan Ratliff and Samanth Subramanian join the roster.
• Daily Newsletter:
o Redesigned with a new name: Businessweek Daily.
o Delivers fresh perspectives on top business stories.
o Audience has grown by 7% in 2024.
• Audio and Video:
o Bloomberg Businessweek show remains a top-performing podcast.
o New podcast in development for 2024.
o Bloomberg Originals' mini-documentaries will feature Businessweek stories.
o New season of Hello World series hosted by Ashlee Vance debuts in 2025.
• Live Events:

o Bloomberg Live Experiences events to feature Businessweek interviews and discussions.

o Businessweek's "Ones to Watch" lists incorporated into Bloomberg events.
The July issue features an exclusive interview with LVMH Chairman and CEO Bernard Arnault, additional investigative pieces, and more.

Bloomberg

Bloomberg Businessweek is confident this relaunch will deepen audience engagement and solidify its position as a leading source of business news and analysis.

Also read: Delhi Court orders Bloomberg to remove defamatory article against ZEE